The bank has appointed a team of “relationship managers” to provide a specialist banking service which is targeting people earning more than €145,000 or those with access to savings worth at least €200,000.
To avail of the service customers must pay a monthly fee of €36.
It said the service will provide customers with a “highly personalised service as well as access to a broad range of products and services”.
Ulster Bank’s head of private banking, Patrick Farrell, said: “We believe in providing the highest levels of service to customers and our private offering is tailored so that this particular group get the specialist service they are looking for.
“They have told us they want us to take the hassle out of routine transactions and make dealing with their finances easier. That’s exactly what Ulster Bank Private will do.”
The bank said it will also meet with the customer at a time and location that suits their needs.
“The service we have created is structured around our customer’s personal banking needs. Our relationship managers, together with their teams have, the time and resources to deliver a personal service, identifying the best way to achieve short and long-term goals,” he said. Ulster Bank launched this service in the North in 2008.