Ballybrado goes against the grain of recession

Winner of the best new product section at the Bord Bia Organic Awards, Co Tipperary company Ballybrado has launched a range of products and aims to double Irish sales, writes Trish Dromey

UNDAUNTED by the recession, Co Tipperary company Ballybrado has just launched 14 new organic products on the market, including a children’s muesli which picked up an award at the Bord Bia Organic awards last week.

Although these are difficult times for organic producers and growers in Ireland, company founder Josef Finke says there is still a core market of Irish consumers committed to buying organic food.