DSG benefits from sale of televisions in time for South Africa World Cup

A STEADY stream of new television purchases in time for the summer’s World Cup in South Africa helped push overall first quarter sales at electronic goods retail group, DSG, up by 3% on a year-on-year basis.

The group – which operates the Currys, PC World and Dixons retail brands – saw sales in its core Britain and Ireland division – over the course of the three months to the end of July – grow by 3%, also, but by an even better 6% when just measured on a like-by-like basis when newly opened stores were excluded.

Group chief executive John Browett called the period “an encouraging start to the year, especially given the challenging market conditions”, but he added that management remains cautious about the overall economic outlook.