British broadcaster set to enter pay-TV market

BRITISH broadcaster ITV is to enter the pay-TV market to reduce its reliance on the traditional and often volatile advertising market.

British broadcaster set to enter pay-TV market
Wed, 04 Aug, 2010 - 01:00
Kate Holton London

The company’s five-year turnaround plan also involves increased spending on programming, online and digital content.

ITV saw its share price fall almost 85% between June 2007 and April 2009 as ad markets collapsed.

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