Print media object to TV advertising hike plan

THE print media’s national representative body, National Newspapers of Ireland (NNI), with the Independent Broadcasters of Ireland (IBI) has strongly criticised proposals aimed at increasing the amount of advertising allowable on commercial television.

The proposals – put forward by the Broadcasting Authority of Ireland (BAI) – will, in the words of IBI chairman Scott Williams threaten jobs and create an unlevel playing pitch for Irish media.

“There is no objective basis to these proposals, which are ill-conceived. They are a clear example of regulation that is unfair and unreasonable, given that it gives a clear competitive advantage to one sector of independent broadcasting without any regard or knowledge of the effect of this action on other broadcasters.”