Food industry sets sights on China

A growing awareness of Irish food and beverage products among buyers and consumers in China is set for a boost.

Agriculture, Fisheries and Food Minister Brendan Smith is to travel to Shanghai and Beijing this week to support the efforts of Bord Bia and Irish companies to secure a larger slice of China’s growing $52 billion import market for agricultural products.

He will visit the SIAL China trade exhibition in Shanghai, where Irish food and drink products will be promoted, and will also travel to Beijing.