IFA: Misleading labelling on food products must be stopped

CONSUMERS are being duped into buying imported pork and chicken by misleading labelling, the IFA argued at a Joint Oireachtas Committee on Enterprise yesterday.

IFA president John Bryan told the committee: “The supermarkets are putting products from outside the EU on their shelves with green labels and the word ‘Irish’ written on them. The consumer presumes the word ‘Irish’ means produced here, and not just bagged in Ireland.

“Several major retailers are totally blatant with their misleading labelling on chicken and pork. We want clear and transparent labelling.