NAMA not Dada as recession hits kids

“NAMA” could be soon be replacing “Dada” as a child’s first word, with research revealing that terms linked with the economic downturn are now commonly used by young children.

According to the survey, three in 10 parents said the word “recession” had entered their child’s vocabulary. “Unemployment” is the second most popular word, being used by every fifth child. Other words commonly used by their children include “credit crunch” (16%), “redundancy” (15%), “NAMA” (15%), “mortgage” (13%) and “interest rates” (10%).

Although not as popular children have also picked up on words such as “negative equity”, “overdrawn”, “recessionista” and “staycation”.