Bord Bia to promote quality of Irish produce to worldwide audience

BORD BIA is poised to bring Irish food and drink to a worldwide audience in the days before and after St Patrick’s Day.

It is co-ordinating a series of promotional activities from Paris to Shanghai to highlight the range, quality and supply capability of Irish food and drink.

Agriculture Minister Brendan Smith will travel to Italy to attend a number of trade events in Rome, Milan and Bologna.