Kerry Foods confirms its status as the most valuable brand in Ireland

KERRY Foods has confirmed its status as Ireland’s most valuable brand.

An annual survey of the world’s 500 most valuable brands published this week by Brand Finance, the world’s leading valuation consultancy, confirms the Irish food group has moved up the rankings.

Kerry Foods rose 68 places in this year’s survey from 482 to 414 on the back of a 72% increase in brand value to US$2,284 billion (€1,162bn). Kerry Foods accounts for about a third of the Kerry Group’s total output and profits with ingredients and flavourings responsible for two-thirds of the group’s global business.