Irish Examiner readership up 3%

THE Irish Examiner’s readership base is rock solid and continues to grow as the country battles the recession.

The latest Joint National Readership Survey (JNRS), covering the period January to December 2009, shows the Irish Examiner has increased its readership by 6,000 to 208,000 readers a day, an increase of 3%.

The Irish Examiner’s dominance of the affluent Munster market is as strong as ever, with 146,000 more readers in the province than the Irish Times, 74,000 more than the Irish Independent and 21,000 more readers than the Independent and the Times combined. The JNRS figures also show that the paper continues to enjoy the highest level of reader loyalty in the daily market, with eight out of 10 reading the Irish Examiner exclusively.