Audi to invest €80m in increasing Irish presence

GERMAN car maker Audi is to invest €80 million in upping its presence and becoming one of the leading brands on Irish roads inside the next five years.

The investment will be used to enhance Audi’s retail network in Ireland over the next three years and the company is aiming to become the number one prestige car brand here by 2015.

Despite a slump in luxury car sales here last year, the German company still managed to increase its share of the Irish market from 3.35% to 4.2%.