Drive to promote dairy products gets EU co-funding approval

A THREE-YEAR campaign co-ordinated by the National Dairy Council (NDC) to promote the nutritional benefits and consumption of dairy products has been approved for European Union co-funding.

One of 13 member state programmes, it will commence in April and aims through linkage with sport to increase milk consumption by young people in particular.

The Milk in Action programme in Ireland will also inform women of the nutritional benefits of milk and milk products, in particular cheese and yoghurt, in the battle against osteoporosis.