Tourism Ireland targets North America

TOURISM Ireland has launched an ambitious $500,000 (€350,000) short-term marketing campaign in the US, aimed at reviving dwindling interest in the Irish holiday market amongst North American travellers.

The campaign, which is running across television, online and direct marketing avenues in the US, this week, marks the start of a focused promotional drive for Tourism Ireland on the other side of the Atlantic. The body, which is in charge of promoting Ireland as a holiday destination to overseas consumers, is targeting a minimum of 2% growth in visitor numbers from North America to Ireland in the coming 12 months.

This week’s ad campaign will be seen by viewers of CNN, Fox News, the Golf Channel, Discovery Science, the Travel Channel and BBC America among others. Publications such as the New York Times and the Boston Globe are also being targeted.