TV exposure boosts sales of Airfix kits

London: Model train-maker Hornby said sales of its Airfix model kits doubled after a BBC programme featured a life-size model of a Supermarine Spitfire fighter aircraft.

Sales of Airfix model kits in the week following the programme’s broadcast on October 27 doubled to £200,000 (€221,584), chief executive officer Frank Martin said.

Two more episodes in the series James May’s Toy Stories will feature Hornby toys, including a three-mile Scalextric racing car track and a 10-mile Hornby model train route, Martin said.