Rib World unveils new pork product

CLONMEL specialist food producer Rib World is launching a new product in four European countries this month.

The fully-cooked and ready-to-serve pork fillet is the first product of its type to be launched in Britain and Ireland.

It will also launch in Sweden and Denmark and will help boost turnover at the group, which was founded in 2005. Turnover is already at €10 million and the new product is expected to generate further growth despite the tough market conditions.