Sterling efforts by The Jelly Bean Factory as firm is radically overhauled

CONFECTIONERY manufacturer The Jelly Bean Factory has implemented a raft of changes since sterling began showing signs of weakening at the end of 2008.

Heavily dependent on the British market, the gourmet sweet company switched to a lot of British-based suppliers, reduced some pack sizes, froze staff wages and implemented a small number of redundancies.

The company radically overhauled its cost base and, perhaps most importantly, expanded into new markets.