Bord Bia campaign to broaden export scope

BORD Bia has launched an intensified drive to broaden the food industry’s market reach and boost its exports, valued at €8.2 billion last year.

It is co-ordinating the participation of 30 Irish companies at Anuga ’09, the world’s top food and drink fair, which opened at Cologne in Germany over the weekend and continues until Wednesday.

Bord Bia chief executive Aidan Cotter said Ireland’s participation at the event, which is expected to attract 163,000 visitors including buyers from 175 countries, comes at a critical time.