Lack of sunshine fails to dampen sales of Magners cider in Britain

SALES of C&C’s Magners cider at British stores has increased this summer despite a lack of sunshine.

The company has previously suffered from dismal sales because of dismal summer weather.

However, figures from Nielsen show sales rose 1.2% in the four weeks to August 8 this year. This will come as welcome relief to the company which holds its AGM in Dublin on Friday.