Businesses told to ‘think long-term’

STRATEGIC long-term thinking has to be applied to business strategy despite the pressure to find short-term solutions, a report has emphasised.

Martin Cronin, chief executive of Forfás, the national policy advisory body for enterprise and science, said yesterday: “The incorporation of long-term thinking into today’s decision making remains vital, despite the pressure of urgent short-term issues.”

He was speaking at the launch of the report, Sharing Our Future: Ireland 2025, at an international forum in Dublin.