Bord Bia in campaign to encourage consumers to buy Irish chickens

BORD Bia and the poultry industry have joined forces for a campaign to promote quality Irish chickens.

Three-quarters of all chicken produced in Ireland are consumed on the domestic market, with the remaining quarter exported, primarily to Britain. However, chicken imports were valued at €276 million last year.

The campaign is to encourage consumers to look for the Bord Bia quality mark when purchasing chicken.