Discount retailer believes its time has come

ALDI’s commitment to having a store within easy reach of most Irish consumers in the next 10 years could create the next major revolution in shopping.

If they deliver on their pledge, they will end up with more stores than either Tesco or Dunnes, their main competitors for the nation’s dwindling euros.

Three retailers, Dunnes, SuperValu and Tesco, account for 70% of the €14 billion Irish grocery market. When Superquinn, Aldi and Lidl are included that figure edges towards 90%.