MediaCom aims for €50m Irish turnover

THE SCOTTISH division of MediaCom — the media buying arm of international advertising group, WPP — is aiming to grow its new Irish business into a €50 million company within the next two years.

MediaCom aims for €50m Irish turnover

The company has been building up a clientele hear for the past nine weeks, since expanding into the Irish market, but only formally began trading at its new Dublin office yesterday.

According to MediaCom Scotland managing director, Euan Jarvie — who will initially spend time between Edinburgh and Dublin heading up both offices — the business has already lined up the likes of Nokia, Muller, Wrigleys, Dell and Royal Bank of Scotland (Ulster Bank/First Active here) as clients, giving the Irish arm an initial turnover of around €28m. The Scottish division of MediaCom has annual sales of more than £70m (€90m).

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