Starcom wins Musgrave account

Musgrave Retailer Partners Ireland announced that Starcom, a subsidiary of Publicis Group Media, has been appointed as its media planning and buying agency from August 1.

Publicis Group Media has billings in the region of €160 million.

Starcom won the Musgrave account following a competitive tender and will now look after all the media planning and buying requirements for SuperValu and Centra.

Marketing director for Musgrave, Ray Kelly, said: “We were impressed with the levels of professionalism, creativity and overall strategic approach which differ-entiated Starcom from the opposition in what was a very competitive and thorough process.”