Starcom wins Musgrave account

Musgrave Retailer Partners Ireland announced that Starcom, a subsidiary of Publicis Group Media, has been appointed as its media planning and buying agency from August 1.

Starcom wins Musgrave account

Publicis Group Media has billings in the region of €160 million.

Starcom won the Musgrave account following a competitive tender and will now look after all the media planning and buying requirements for SuperValu and Centra.

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