Italian buyers targeted at huge fair on back of beef exports surge

IRELAND’S €360 million food and drink trade to Italy was mainly driven by a surge in beef exports over the past five years, it was revealed yesterday.

Agriculture, Fisheries and Food Minister Mary Coughlan said the success of Irish beef in the highly discerning Italian marketplace is a huge vote of confidence from consumers in the quality of the product.

She was speaking at CIBUS, the three-day international food fair, which continues in Parma, Italy, until Thursday.