Schools contest encourages awareness of food origins
Tipperary Know Your Food is a project aimed at secondary schools nationwide.
Michael Berkery, general secretary of the IFA, who formally launched the project, said: “This initiative encourages young people and the Irish consumer to buy only meat with a Quality Assurance logo, as this is the only way to be certain that the meat they are buying is 100% fully traceable and of top quality,” he said.