C&C sees Magners market share boost

DRINKS group C&C has received some new year cheer following a tough financial year, with latest trade data in Britain showing market share increases for its Magners cider brand.

According to latest AC Nielsen data for the British off-trade cider market — covering the four-week period up to the end of December — Magners increased its volume share to 10.5%.

This is its highest share of the market to date and marks a significant increase on its share in November, which was 7.3%. Sales of Magners in Britain’s off-trade market represent around 20% of C&C’s total British cider volumes.