Free milk to retailers ‘should cease’
ICMSA president Jackie Cahill said that the campaign was short-sighted and not in the interests of either consumers or dairy farmers and called on the co-op to cease the tactic immediately.
He said Glanbia is offering very substantial incentives to retailers to switch over. A deal where retailers receive one week’s free supply of milk in every eight weeks had been noted, in addition to other incentives.





