Irish IT firms already do business worth €185 million with Australia’s software industry.
Australia has a highly- developed financial services sector and Enterprise Ireland is targeting it as a key gateway to the Asian-Pacific markets.
Several Irish firms are taking part in a series of networking events in Australia, beginning with a showcase seminar in Sydney today.
Ireland is now in the world’s top three producers and exporters of software and 800 firms generate more than €12 billion in export revenue for the economy.
Irish Software Association chairman Patrick Brazel was one of the keynote speakers at last night’s Expanding Business Horizons event at the Australian National Maritime Museum in Sydney.
Mr Brazel has been involved in growing hi- tech companies like SunGard Capital Markets, Eontec, Sentry Financial Systems and Polarlake.
His presentation was on Ireland’s software industry – its successes and continual global expansion.
Irish Ambassador to Australia and New Zealand Máirtín Ó Fainin will also be a keynote speaker at the event.
Enterprise Ireland hopes “to foster potential partnerships between leading Irish software solution providers and Australian financial institutions”.