Pancake brand a real recipe for success

QUICK Pancakes, an innovative product from a company founded 162 years ago, has been chosen by international buyers at Marketplace Ireland for a special award.

Some 220 buyers from Europe, the United States and Asia, who attended the two-day Bord Bia organised event at Croke Park, Dublin, were asked to select a product from those showcased by more than 50 Irish food and drink companies.

They selected Quick Pancakes Special Editions from Odlums, the flour and oatmeal milling company which was formed in 1845 and was family owned and managed up to 1988.