Firms to ‘make Almaty benefit’ on trip

IRISH firms are to travel on a business trip to Kazakhstan — famously lampooned as a Third World backwater by comic character, Borat.

Enterprise Ireland is organising a trade mission to the former Soviet state next month and four companies have already signed up.

British comic Sasha Baron Cohen’s hit Hollywood film, Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, outraged government officials who were forced to launch a publicity campaign in the US to undo the negative image.