Kilkenny Newspapers set to enter competitive Tipperary market

THE Kilkenny Newspapers group is to add to its stable of titles at the end of this month, via the launch of the Tipperary Voice newspaper.

The new title, which will officially launch on January 30, will complement the group’s existing two titles — the Kilkenny Voice and the Laois Voice — the latter of which launched last September.

The new weekly title will be aimed at the 20 to 35-year-old market. It will be published every Tuesday and will be supported by a local marketing campaign. The combined readership of the group’s three titles is expected to reach around 104,000 making it one of the biggest regional groups in the south-east. It is not known how much has been invested in launching the new title, but its owners are confident over its chances of survival in the regional marketplace.