Kilkenny Newspapers set to enter competitive Tipperary market
The new title, which will officially launch on January 30, will complement the group’s existing two titles — the Kilkenny Voice and the Laois Voice — the latter of which launched last September.
The new weekly title will be aimed at the 20 to 35-year-old market. It will be published every Tuesday and will be supported by a local marketing campaign. The combined readership of the group’s three titles is expected to reach around 104,000 making it one of the biggest regional groups in the south-east. It is not known how much has been invested in launching the new title, but its owners are confident over its chances of survival in the regional marketplace.
