Batchelors Sqeez into British market

BATCHELORS have agreed a deal with Tesco UK to provide two new smoothies under the Sqeez brand to more than 200 shops.

The agreement sees the launch of Sqeez into the British market with potential sales of over €1 million in the first year.

Commenting on the deal, Batchelors sales director Joe Keane said: “It’s a fantastic development for our business and follows on from a strong relationship we have with Tesco Ireland, which opened the door for us to Tesco UK. Having a strong relationship with the local arm of a major chain creates openings to bigger markets for our brands. This deal is a very positive endorsement for our business and for Irish manufacturing.”