Kerry Group loses out in Birds Eye bid

KERRY Group has lost out in a €1.7 billion battle to buy Birds Eye frozen foods from Unilever.

Unilever looks set to end its 63-year association with Birds Eye after agreeing to sell most of its European frozen foods business for €1.725bn.

Kerry Group manufactures frozen meals for Unilever and may now revisit its frozen foods strategy following its failure to acquire Birds Eye.