Mad secures Tesco flower supply deal

MAD FLOWERS, which is a subsidiary of fruit distributors Keelings, has secured the exclusive rights to provide every Tesco store nationwide with fresh flowers.

Since its acquisition by Keelings in June 2005, Mad Flowers has grown into Ireland’s leading flower brand with staffing levels set to double to 70 through the Tesco contract.

“The signing of this exclusive contract with Tesco Ireland puts us in a position to expand and grow the business even more,” Mad’s commercial manager Philip Wynne said.