iTouch extends reach

MOBILE PHONE services provider iTouch plc, in which Independent News & Media has a 39% stake, extended its reach to Russia and eastern Europe yesterday by spending €12 million on a Finnish mobile entertainment company.

iTouch extends reach

Under the terms of the deal, iTouch will take control of Jippii, which provides entertainment services such as games and premium text message services to 74 mobile network operators in 20 countries.

“This acquisition represents a key strategic move for iTouch, providing direct access to important new markets in eastern Europe, a leading position in Russia, Switzerland and Belgium, and a popular pan-European internet brand which will form the basis of our medium term mobile internet offering,” said iTouch chief executive Wayne Pitout.

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