IIA looks to CheetahMail

CheetahMail, Experian’s email marketing and web analytics company, has been appointed by the Irish Internet Association (IIA) to help improve the targeting of e-mail communications sent to members.

Fergal O’Byrne, chief executive of the IIA, said: “CheetahMail will help us communicate in a more effective way with our members and, at the same time champion a best-practice approach to email marketing in Ireland.”