Irish Distillers to take over distribution of premium brand whiskey Redbreast

IRISH DISTILLERS is to take over the distribution of premium whiskey Redbreast, it was announced yesterday.

The company, which produces Jameson, Paddy and Powers, said yesterday that current distributor Edward Dillon had agreed to transfer responsibility for distribution to Irish Distillers. Irish Distillers already looks after distribution of the brand on international markets.

The announcement came just weeks after Irish Distillers offloaded its Bushmills brand to Guinness owner Diageo for almost €300 million. Edward Dillon managing director John Pearson said the decision was made after a review of its portfolio and its long-term strategic objectives. "We are proud to have represented Redbreast, which now transfers in good health to Irish Distillers," he said. Edward Dillon, which currently distributes well-known international brands such as Bacardi rum, Hennessy cognac and Jack Daniels whisky, handled Redbreast for the last ten years.