Irish dentist licenses flossing device

MULTINATIONAL Johnson & Johnson hopes to take a major bite out of the world dental hygiene market using a novel dental-flossing device invented by an Irish dentist.

Castleknock dental surgeon Paul Sullivan and a number of fellow investors started developing the device in 1994 and within the last year signed major licence deals with Johnson & Johnson and Jordon.

Mr Sullivan said he hopes the licensing agreement, which will see millions of people utilise the Reach Access Daily Flosser, will cover their initial investment and make a tidy return for the group of friends who backed the project.