Honours even in freesheet battle

THE battle between Ireland’s two recently-launch freesheet newspapers has so far resulted in no clear winner.

Unprompted, 6% of those questioned said that they had read the Metro, while 8% said they had read Herald AM.

The Starcom Mediavest Group survey also found that two thirds of those surveyed claim that the launch of the free titles has not affected their readership of the more established, paid-for newspapers.