Titan wins CIE advertising contact

TITAN Outdoor Ireland has been awarded a five-year license providing it with exclusive rights to sell all of CIE’s transit and rail advertising in the Republic of Ireland.

The contract, estimated to be worth in excess of €12 million, and previously held by Viacom Outdoor, started on January 4.

The contract includes advertising on the exterior and interior of over 1,150 buses, all advertising on the DART as well as over 11,000 road and rail side billboards nationwide.