Daily broadsheet newspaper sales fall by 3.7%
In the six months period July-December 2002 broadsheets (excluding Sunday titles) sold 348,698 copies per day, but this fell by 12,487 copies a day to 336,211 during the same period in 2003, according to the latest Audit Bureau of Circulation (ABC) figures, released yesterday. This represents a fall of 3.7%.
The Irish Independent saw the number of papers sold at full cover-price (the most important indicator from an advertising industry standpoint) fall by 8,587 copies a day (-5.8%) while the Irish Examiner fell by 2,826 copies per day. The Irish Times fully paid-for circulation declined by 5,329 copies in the corresponding six months period in 2002 and in the July-December 2003 period recovered by 3,109 copies a day. According to ABC rules, circulation figures may include copies sold or distributed in Northern Ireland, the rest of Britain and other countries.
