Quality is central to industry’s future success
He was speaking at the presentation of the Bord Bia quality beef and lamb producer awards to overall winners Derek and Mary Deane, Tombeigh, Hacketstown, Co Carlow (beef) and James and Helen Power, Ballinamintra, Dunmore East, Co Waterford (lamb).
Mr Cotter said the role of the market post decoupling, the overwhelming shift in focus to discerning European markets and the prospect of continuing competition from low cost regions were just three reasons why the awards assumed a new significance.