Vodafone sign TV deal

MOBILE PHONE giant Vodafone Group is to sell airtime to the Extreme Sports Channel in Britain’s first Mobile Virtual Network Operator (MVNO) deal with a television channel.

The Extreme Group said yesterday it would launch ExtremeMob - a prepaid mobile phone brand aimed at under the 24s - in late July or early August and roll it out nationally in the autumn.

The group, which said it would provide voice and text services with sports content from an online portal, will initially sell phones and mobile phone cards on its website.