Bord Bia bids to bring home bacon

BORD BIA yesterday launched a two-week nationwide advertising campaign for pork by offering mobile phone access to tasty recipes.

It invites consumers to chose a pork meal from four recipes Pork Pitta Pockets (Text Pitta), Black Bean Pork with Chilli Oil (Text Pasta), Pork Burgers with Red Pepper and Mango Salsa (Text Burger) and Pork Stir-fry with Cashew Nuts (Text Stirfry).

Consumers can text their preference for a recipe to a dedicated number, namely, 51500.