Companies win €3m of free advertising
The National Newspapers of Ireland (NNI), the umbrella group representing the Irish Examiner and 17 other national titles, handed out the prizes as part of the Press Builds Brand initiative, its latest campaign to highlight the effectiveness of press advertising.
The prizes were awarded after NNI matched 22 small and medium companies from the food and drink sector with the same number of advertising agencies to work together and develop advertising programmes.
