Ad agency sees pre-tax profits rise tenfold

SOUTHERN Advertising, one of the largest ad agencies in the country, saw a tenfold rise in pre-tax profits last year.

Accounts just filed at the Companies Registration Office, show the firm made profits of €360,676 in the year ending September 2004, up from €30,805.

Southern, in business for more than 25 years, did not disclose its turnover. However, gross profits were up from €1.6m to €2.1m.