McCann Erickson sweeps boards at ad Oscars

McCANN ERICKSON swept the boards for its Heineken and Coca-Cola campaigns at last night’s advertising industry Oscars.

The 45th Institute of Creative Advertising and Design (ICAD) Awards ceremony, held in Dublin’s Irish Film Institute, saw McCann Erickson pick up seven gold bells, the industry’s highest accolade for TV ads, advertising photography and outdoor poster campaigns.

Among the advertisements that found favour with the judges was the campaign for the Heineken Green Energy Festival, which took place over the May Bank Holiday weekend in Dublin. The campaign featured a spoof documentary of an up-and-coming rock band of limited ability. McCann Erickson also won praise for its outdoor poster campaign for Coca-Cola

In a new development, the ICAD gave its first award to a client of the agencies. Heineken Ireland marketing manager Shayne Hoyne picked up the award for “facilitating the best use of creativity in advertising.” A total of 46 gold, silver and bronze awards were presented. Well-known international experts, Saatchi and Saatchi’s Roger Kennedy and the Edinburgh-based Leith Agency’s Gerry Farrell, guided the juries in their selection.