Bord Bia promotes Irish food and drink during worldwide celebrations

THE range and quality of Irish food and drink will be promoted around the world by Bord Bia this week as millions of people take part in traditional celebrations organised around St Patrick’s Day.

Bord Bia chief executive Aidan Cotter said: “This is a great opportunity to showcase the best of food and drink from Ireland the Food Island to new and existing customers,” he said.

An Irish farmers’ market at Covent Garden in London at the weekend had 40 Irish artisan and speciality producers selling their products to an estimated 70,000 consumers. An Irish beef steak bar was also featured. Minister of State John Browne attended.