Bailey’s launches new look

BAILEYS today launches a new look for its cream liqueur bottle more in keeping with the modern Irish image.

In an update of its bottle and a new advertising campaign the group has spent an estimated £2million.

Advertising campaign alone cost close to £1m, said managing director of R&A Bailey, Wendy Darlington. Research for the change in the image took two years to complete involving 2,000 consumers across the world.